How to Get a Positive Skills Assessment as a Market Research Analyst: A Step-by-Step Guide

Vikrant Gungash
4 days ago
4 min read

And Key Differences from Marketing and Advertising Specialists

By Vikrant Singh, July 29 2025

If you are planning to migrate to Australia and nominate Market Research Analyst (ANZSCO Code: 225112) as your occupation, one of the first steps is obtaining a positive skills assessment. This article explains the process in detail and clarifies how this occupation differs from Marketing Specialist and Advertising Specialist, which are often confused with it.

What Is a Skills Assessment?

A skills assessment is a formal process used by Australian authorities to verify that your qualifications and work experience meet the standards for your nominated occupation. For Market Research Analyst, the assessing body is VETASSESS.

To receive a positive assessment, you must meet certain education and employment requirements. These ensure you are suitably qualified and experienced for the role as defined in Australia.

Who Can Apply as a Market Research Analyst?

This occupation falls under Group B with VETASSESS. It is appropriate for professionals who conduct market research to help businesses make informed decisions about products, services, customer preferences, and marketing strategies.

However, Marketing Specialist and Advertising Specialist are not accepted under this code and have separate classifications and requirements. (More on this later.)

Criteria for a Positive Skills Assessment

VETASSESS offers four different pathways to qualify for a positive outcome. You need to meet at least one of these combinations of qualification and employment criteria.

Pathway 1

A Bachelor’s degree or higher (e.g., Master’s) in a highly relevant field such as:
- Marketing
- Business
- Statistics
- Social Research
At least 1 year of highly relevant work experience within the last 5 years

Pathway 2

A Bachelor’s degree that is not in a highly relevant field
An additional qualification such as an AQF Diploma or Graduate Diploma in a relevant field
At least 2 years of relevant work experience within the last 5 years

Pathway 3

A Bachelor’s degree in any field
At least 3 years of highly relevant work experience within the last 5 years

Pathway 4

A Bachelor’s degree in any field
Five years of relevant experience (at any time), plus at least 1 year of highly relevant experience in the last 5 years

Note: "Relevant experience" refers to roles that match the Market Research Analyst duties.

What Counts as Highly Relevant Work?

To qualify, your work experience should include most of the following tasks:

Collecting and analysing data about consumer behaviour, preferences, and purchasing trends
Interpreting market trends and helping predict future customer needs
Researching demand for new goods or services
Preparing detailed reports to support strategic decisions
Communicating findings to clients or management
Designing and conducting surveys, focus groups, or data analysis
Using statistical methods to interpret data

Additional tasks may include:

Project planning and management
Client communications and expectation management
Liaising with third-party research or data providers

What Documents Do You Need?

To support your application, you must submit:

A detailed Curriculum Vitae (CV)
Reference letters from employers describing your job responsibilities, duration, and skills used
An organisational chart showing your role, supervisors, and subordinates (preferably on company letterhead)
If available: research reports, client summaries, survey samples, or planning documents relevant to your role

Important: What This Occupation Does Not Include

You cannot apply as a Market Research Analyst if your job focuses more on:

Advertising campaigns
Content creation
Brand management
Direct promotion or public relations

Those tasks fall under:

Marketing Specialist (ANZSCO 225113)
Advertising Specialist (ANZSCO 225111)

These have different role descriptions and separate criteria.

Key Differences: Market Research vs. Marketing vs. Advertising

Understanding how these roles differ is critical when applying for assessment. While they may work together in practice, their responsibilities are not the same.

Feature	Market Research Analyst	Marketing Specialist	Advertising Specialist
Primary Role	Research and analysis to support strategic decisions	Promote and position products in the market	Plan and manage advertising campaigns
Focus	Consumer data, market trends, demand forecasting	Product mix, pricing, promotion, distribution	Content creation, media buying, campaign execution
Tools/Methods	Surveys, focus groups, statistical analysis	Marketing strategies, branding, pricing tactics	Copywriting, media planning, visual design
Outcome	Research reports, insights, and trend analysis	Strategic marketing plans, market expansion	Advertising campaigns, increased product visibility

Final Tips

Make sure your job duties align closely with research-based responsibilities, not marketing execution.
Avoid overlapping roles in your documents. Clearly position yourself as a data/research professional.
If your background is mixed (e.g., you’ve done both marketing and research), focus your experience descriptions around the research-related tasks.
Always provide honest, clear, and detailed reference letters. VETASSESS may verify them.

For personalised help with choosing the right occupation, reviewing your reference letters, or drafting supporting documents, feel free to ask. A strong and well-prepared application can significantly increase your chances of success.

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