How to Get a Positive Skills Assessment for Sales and Marketing Manager (ANZSCO 131112)

Vikrant Gungash
Aug 18
4 min read

By Vikrant Singh, August 18, 2025

If you’re planning to migrate to Australia as a Sales and Marketing Manager, one of the most important steps in your journey is to secure a positive skills assessment. This assessment confirms that your qualifications and work experience meet the standards required for the occupation under Australia’s immigration system.

Here’s a clear step-by-step guide to help you prepare and succeed.

1. Understand the Role Being Assessed

Before applying, it’s important to understand what the occupation of Sales and Marketing Manager actually involves according to ANZSCO.

Your role must show that you:

Develop and implement sales strategies to maximise revenue and customer loyalty.
Build marketing campaigns to promote products and services.
Strengthen brand image and customer trust.
Lead and manage a team, making decisions at a strategic level.
Report to senior executives or heads of departments.

In simple terms, your work should not just be about “doing sales” but about leading the organisation’s sales and marketing direction.

2. Meet the Qualification and Experience Requirements

Your educational background determines how many years of work experience you need:

If you have a Bachelor’s or Master’s degree in sales/marketing or a highly relevant field:
- At least 3 years of work experience in sales and marketing, including
- At least 2 years specifically as a Sales and Marketing Manager.
If you don’t have a directly relevant degree:
- At least 5 years of work experience in sales and marketing, including
- At least 2 years specifically as a Sales and Marketing Manager.

On top of that, you must have worked in a relevant role within the last 5 years, for at least 1 full year, to show your skills are current.

3. Show That You Held a Senior Role

The assessing authority will check if you were truly working as a manager, not just in a mid-level or junior role. To prove this, you need to demonstrate:

You were the most senior sales/marketing person in your organisation or division.
You had authority to make strategic decisions about sales targets, marketing strategies, budgets, and brand direction.
You reported directly to top management (like a CEO, Director, or Head of Department).
You managed a team, set goals for them, and monitored their performance.

This is very important—your documents and reference letters must clearly reflect your leadership responsibilities.

4. Prepare Strong Employment Evidence

To get a positive outcome, your employment documents must align with the ANZSCO description. Typically, you will need:

Detailed reference letters from your employer(s), stating your job title, dates of employment, hours worked, and—most importantly—your key responsibilities.
These responsibilities must match the ANZSCO tasks for Sales and Marketing Manager (strategic planning, sales targets, marketing campaigns, brand building, etc.).
Organisational charts showing your reporting lines and team structure can be very helpful.

5. Demonstrate Leadership Competencies

Part of the assessment requires you to showcase your management and leadership skills. You’ll need to provide written responses (up to 500 words each) using the STAR method (Situation, Task, Action, Result).

You must give at least one example for each of these areas:

Manage Self – e.g., how you developed your own skills, managed time, or handled pressure.
Manage and Lead Others – e.g., how you coached your team, managed performance, or resolved conflicts.
Manage and Lead the Business – e.g., how you set a sales strategy, launched a marketing campaign, or drove revenue growth.

These examples should show real, measurable outcomes (like increased sales percentages, market expansion, improved team performance, etc.).

6. Consider the Type of Organisation

The size and complexity of the company you worked in matters. Assessors want to see that your role had real scope and wasn’t just limited to day-to-day sales tasks.

If you worked in a small business, you may need to provide extra detail to show that your responsibilities were genuinely strategic and managerial.

7. Tips for Success

Be specific – Vague descriptions like “handled sales and marketing” are not enough. Use strong, clear examples.
Match ANZSCO tasks – Align your duties with the official description wherever possible.
Keep evidence consistent – Ensure your reference letters, CV, and supporting documents don’t contradict each other.
Highlight achievements – Show how your leadership produced results (e.g., 20% increase in revenue, successful market entry, or major brand growth).
Seek professional help if needed – A migration agent can guide you in preparing documents to meet assessment requirements.

Final Thoughts

Getting a positive skills assessment as a Sales and Marketing Manager is all about proving that you’ve worked in a strategic leadership role and that your qualifications and experience align with Australian standards. With the right documents, clear examples of your leadership, and well-prepared reference letters, you can confidently move forward in your migration journey.

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