Market Research Analyst – ANZSCO 225112

Market Research Analyst (ANZSCO 225112) is a skill level 1 occupation assessed by VETASSESS (Vocational Education and Training Assessment Services) for Australian skilled migration. It is on the ROL list and can be used for subclass 491, subclass 494, subclass 407. 2 of 8 states and territories currently nominate it.

Open Market Research Analyst in the interactive ANZSCO search · Book a free migration assessment

Quick facts

ANZSCO code: 225112
Skill level: 1 – Bachelor degree or higher, or at least 5 years of relevant experience.
Assessing authority: VETASSESS
Occupation lists: ROL
English test for skills assessment: Not required
ANZSCO unit group: 2251 Advertising and Marketing Professionals

Market Research Analyst job description and duties

Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store.

Tasks include

Planning, developing and organising advertising policies and campaigns to support sales objectives
Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Creating, scheduling and publishing marketing content to social media platforms and websites
Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
Monitoring performance of initiatives, providing regular reporting and insights as required
Analysing data from digital marketing campaigns and platforms
Recommending updates to digital content to improve search engine metrics

Education and skill level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

What the assessing authority expects: VETASSESS Group B: minimum AQF Bachelor degree or higher. Highly relevant fields include Marketing, Business, Statistics, Social Research.

Visa options for Market Research Analyst

Eligible means the occupation is on a list the visa accepts. You still need to meet every other requirement.

Subclass 189 Skilled Independent: Not eligible (via MLTSSL)
Subclass 190 Skilled Nominated: Not eligible (via MLTSSL / STSOL)
Subclass 491 Skilled Work Regional – State/Territory nominated: Eligible (via MLTSSL / STSOL / ROL)
Subclass 491F Skilled Work Regional – Family sponsored: Not eligible (via MLTSSL)
Subclass 485 Temporary Graduate – Post-Vocational Education Work: Not eligible (via MLTSSL)
Subclass 482 Skills in Demand – Core Skills stream: Not eligible (via CSOL)
Subclass 186 Employer Nomination Scheme – Direct Entry: Not eligible (via CSOL)
Subclass 494 Skilled Employer Sponsored Regional – Employer sponsored: Eligible (via MLTSSL / STSOL / ROL)
Subclass 407 Training visa: Eligible (via MLTSSL / STSOL / ROL)

State and territory nomination for Market Research Analyst

2 of 8 states and territories currently list this occupation: South Australia, Tasmania. Onshore means already living in that state; offshore means living outside Australia.

New South Wales: 190 No, 491 Closed 26–27, onshore No, offshore No. Not eligible for 190.
Victoria: 190 No, 491 Not yet open, onshore No, offshore No. Not eligible for 190.
Queensland: 190 No, 491 No, onshore No, offshore No. Not on the Queensland onshore or offshore list.
South Australia: 190 No, 491 Yes, onshore SA residents, offshore No. SA Graduates: 491; Skilled Employment in SA: 491; Outer Regional Skilled Employment: 491.
Western Australia: 190 No, 491 No, onshore No, offshore No. Not on WASMOL or the Graduate occupation list.
Tasmania: 190 No, 491 Yes, onshore TAS residents, offshore No. Living in Tasmania: Skilled Employment, Graduate or Established Resident pathways; Overseas 491 (OSOP) closed for 2026–27.
Australian Capital Territory: 190 No, 491 No, onshore No, offshore No. Not on the ACT occupation list (Canberra small-business owners may still qualify).
Northern Territory: 190 No, 491 By exception, onshore NT grads/residents only, offshore No. 491 onshore only, by exception for NT Graduate or Resident applicants with urgent visa or age deadlines.

Based on each state's official 2026–27 lists and program pages. Being listed does not guarantee an invitation.

Skills assessment for Market Research Analyst

VETASSESS checks two things: that your qualification is at the right Australian (AQF) level and in a relevant field, and that you have enough relevant work experience at the right skill level. You need a positive result on both.

The process

Pick the right occupation: Match your duties to the occupation description and check its VETASSESS group.
Prepare documents: Qualifications, transcripts, employment references, payslips and ID as high-quality colour scans.
Apply online: Create a VETASSESS account, upload documents and pay. You can change occupation free within 10 days of payment.
Assessment: An officer reviews your file and may ask for more documents (you get 28 days to respond).
Outcome: Download your outcome letter and use it for your EOI and visa.

What you need for this occupation

Market Research Analyst is a VETASSESS Group B occupation. You need a qualification at AQF Bachelor degree or higher level and must meet one of these pathways in full:

Pathway 1: AQF Bachelor degree or higher in a highly relevant field + 1 year of highly relevant post-qualification employment in the last 5 years
Pathway 2: AQF Bachelor degree or higher (not highly relevant) plus an extra highly relevant qualification at Diploma level or above + 2 years of highly relevant post-qualification employment in the last 5 years
Pathway 3: AQF Bachelor degree or higher in a field that is not highly relevant + 3 years of highly relevant post-qualification employment in the last 5 years
Pathway 4: AQF Bachelor degree or higher in any field + 6 years of employment at the right skill level, including 1 year of highly relevant employment in the last 5 years

Highly relevant fields of study include: Marketing, Business, Statistics, Social Research.

Employment must be paid, 20 or more hours a week and at the right skill level. Official VETASSESS page for Market Research Analyst.

Documents checklist

Passport bio page
Degree certificates and full academic transcripts
Employment reference letters on company letterhead (duties, dates, hours, salary)
Payslips, tax or bank records for each job
CV/résumé
English translations of non-English documents

Key facts

Fee (full assessment): AUD 1,146 from outside Australia (no GST); AUD 1,260.60 in Australia
Priority processing: + AUD 863 (outside Australia) / AUD 949.30 (in Australia); about 10 business days
Outcome valid for: 3 years from the issue date
Work hours that count: 20 hours or more per week
Validity for visas: Home Affairs generally accepts an assessment for 3 years unless the letter says otherwise

English language requirement

For the VETASSESS skills assessment

No English test required. No English test is needed for the VETASSESS skills assessment. VETASSESS checks your qualification and employment; your English is tested later, for the visa.

For the visa (189, 190 and 491)

Separately, the visa needs at least Competent English. Minimum scores for tests taken on or after 7 August 2025:

IELTS (Academic or General): Listening 6.0, Reading 6.0, Writing 6.0, Speaking 6.0
PTE Academic: Listening 47, Reading 48, Writing 51, Speaking 54
TOEFL iBT: Listening 16, Reading 16, Writing 19, Speaking 19
OET: Listening 290, Reading 310, Writing 290, Speaking 330

Proficient English adds 10 points and Superior English adds 20 points in the points test.

Related occupations in unit group 2251

Frequently asked questions

What is the ANZSCO code for Market Research Analyst?

The ANZSCO code for Market Research Analyst is 225112. It is a skill level 1 occupation.

Who assesses Market Research Analyst for Australian migration?

Market Research Analyst is assessed by VETASSESS (Vocational Education and Training Assessment Services). You need a positive skills assessment before you can apply for most skilled visas.

Which Australian visas can a Market Research Analyst apply for?

Market Research Analyst is on the ROL list, so it can be used for: 491 Skilled Work Regional – State/Territory nominated; 494 Skilled Employer Sponsored Regional – Employer sponsored; 407 Training visa. You must still meet every other visa requirement.

Which states nominate Market Research Analyst?

2 of 8 states and territories currently list Market Research Analyst: South Australia, Tasmania. Each state has extra criteria such as residence, employment and points.

Do I need an English test for the Market Research Analyst skills assessment?

No. No English test is needed for the VETASSESS skills assessment. VETASSESS checks your qualification and employment; your English is tested later, for the visa.

Sources: Australian Bureau of Statistics ANZSCO 2022 (CC BY 4.0), Department of Home Affairs skilled occupation lists, VETASSESS and state and territory nomination pages. Checked November 2026. General information only, not migration advice. Search all ANZSCO occupations.