Content Creator (Marketing) – ANZSCO 225114

Content Creator (Marketing) (ANZSCO 225114) is a skill level 1 occupation assessed by VETASSESS (Vocational Education and Training Assessment Services) for Australian skilled migration. It is on the CSOL list and can be used for subclass 482, subclass 186.

Open Content Creator (Marketing) in the interactive ANZSCO search · Book a free migration assessment

Quick facts

ANZSCO code: 225114
Skill level: 1 – Bachelor degree or higher, or at least 5 years of relevant experience.
Assessing authority: VETASSESS
Occupation lists: CSOL
English test for skills assessment: Not required
ANZSCO unit group: 2251 Advertising and Marketing Professionals

Content Creator (Marketing) job description and duties

Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

Also known as: Social Media Specialist (Marketing)

Tasks include

Planning, developing and organising advertising policies and campaigns to support sales objectives
Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
Creating, scheduling and publishing marketing content to social media platforms and websites
Applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
Monitoring performance of initiatives, providing regular reporting and insights as required
Analysing data from digital marketing campaigns and platforms
Recommending updates to digital content to improve search engine metrics

Education and skill level

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

What the assessing authority expects: VETASSESS Group B: minimum AQF Bachelor degree or higher.

Visa options for Content Creator (Marketing)

Eligible means the occupation is on a list the visa accepts. You still need to meet every other requirement.

Subclass 189 Skilled Independent: Not eligible (via MLTSSL)
Subclass 190 Skilled Nominated: Not eligible (via MLTSSL / STSOL)
Subclass 491 Skilled Work Regional – State/Territory nominated: Not eligible (via MLTSSL / STSOL / ROL)
Subclass 491F Skilled Work Regional – Family sponsored: Not eligible (via MLTSSL)
Subclass 485 Temporary Graduate – Post-Vocational Education Work: Not eligible (via MLTSSL)
Subclass 482 Skills in Demand – Core Skills stream: Eligible (via CSOL)
Subclass 186 Employer Nomination Scheme – Direct Entry: Eligible (via CSOL)
Subclass 494 Skilled Employer Sponsored Regional – Employer sponsored: Not eligible (via MLTSSL / STSOL / ROL)
Subclass 407 Training visa: Not eligible (via MLTSSL / STSOL / ROL)

State and territory nomination for Content Creator (Marketing)

This occupation is not on the federal lists for the 190 or 491 visas, so no state or territory can nominate it. Employer-sponsored visas may still apply.

Skills assessment for Content Creator (Marketing)

VETASSESS checks two things: that your qualification is at the right Australian (AQF) level and in a relevant field, and that you have enough relevant work experience at the right skill level. You need a positive result on both.

The process

Pick the right occupation: Match your duties to the occupation description and check its VETASSESS group.
Prepare documents: Qualifications, transcripts, employment references, payslips and ID as high-quality colour scans.
Apply online: Create a VETASSESS account, upload documents and pay. You can change occupation free within 10 days of payment.
Assessment: An officer reviews your file and may ask for more documents (you get 28 days to respond).
Outcome: Download your outcome letter and use it for your EOI and visa.

What you need for this occupation

Content Creator (Marketing) is a VETASSESS Group B occupation. You need a qualification at AQF Bachelor degree or higher level and must meet one of these pathways in full:

Pathway 1: AQF Bachelor degree or higher in a highly relevant field + 1 year of highly relevant post-qualification employment in the last 5 years
Pathway 2: AQF Bachelor degree or higher (not highly relevant) plus an extra highly relevant qualification at Diploma level or above + 2 years of highly relevant post-qualification employment in the last 5 years
Pathway 3: AQF Bachelor degree or higher in a field that is not highly relevant + 3 years of highly relevant post-qualification employment in the last 5 years
Pathway 4: AQF Bachelor degree or higher in any field + 6 years of employment at the right skill level, including 1 year of highly relevant employment in the last 5 years

Employment must be paid, 20 or more hours a week and at the right skill level. Official VETASSESS page for Content Creator (Marketing).

Documents checklist

Passport bio page
Degree certificates and full academic transcripts
Employment reference letters on company letterhead (duties, dates, hours, salary)
Payslips, tax or bank records for each job
CV/résumé
English translations of non-English documents

Key facts

Fee (full assessment): AUD 1,146 from outside Australia (no GST); AUD 1,260.60 in Australia
Priority processing: + AUD 863 (outside Australia) / AUD 949.30 (in Australia); about 10 business days
Outcome valid for: 3 years from the issue date
Work hours that count: 20 hours or more per week
Validity for visas: Home Affairs generally accepts an assessment for 3 years unless the letter says otherwise

English language requirement

For the VETASSESS skills assessment

No English test required. No English test is needed for the VETASSESS skills assessment. VETASSESS checks your qualification and employment; your English is tested later, for the visa.

For the visa (189, 190 and 491)

Separately, the visa needs at least Competent English. Minimum scores for tests taken on or after 7 August 2025:

IELTS (Academic or General): Listening 6.0, Reading 6.0, Writing 6.0, Speaking 6.0
PTE Academic: Listening 47, Reading 48, Writing 51, Speaking 54
TOEFL iBT: Listening 16, Reading 16, Writing 19, Speaking 19
OET: Listening 290, Reading 310, Writing 290, Speaking 330

Proficient English adds 10 points and Superior English adds 20 points in the points test.

Related occupations in unit group 2251

Frequently asked questions

What is the ANZSCO code for Content Creator (Marketing)?

The ANZSCO code for Content Creator (Marketing) is 225114. It is a skill level 1 occupation.

Who assesses Content Creator (Marketing) for Australian migration?

Content Creator (Marketing) is assessed by VETASSESS (Vocational Education and Training Assessment Services). You need a positive skills assessment before you can apply for most skilled visas.

Which Australian visas can a Content Creator (Marketing) apply for?

Content Creator (Marketing) is on the CSOL list, so it can be used for: 482 Skills in Demand – Core Skills stream; 186 Employer Nomination Scheme – Direct Entry. You must still meet every other visa requirement.

Do I need an English test for the Content Creator (Marketing) skills assessment?

No. No English test is needed for the VETASSESS skills assessment. VETASSESS checks your qualification and employment; your English is tested later, for the visa.

Sources: Australian Bureau of Statistics ANZSCO 2022 (CC BY 4.0), Department of Home Affairs skilled occupation lists, VETASSESS and state and territory nomination pages. Checked November 2026. General information only, not migration advice. Search all ANZSCO occupations.